With today's tight economic conditions, you need to save costs. Moving your telemarketing program in-house reduces costs, while still offering opportunities for you to virtualize your workforce. It's a win-win situation.

Taking telemarketing in-house is a multi-step process

Set-Up - establishing the tools, processes, and personnel you need for a successful system. This phase is critically important to obtain the "buy in" of all personnel, including upper management, for the program.

Monitoring - determining metrics, reviewing results, and providing real-time feedback and input to monitor results. Even the best-crafted program will need to be adjusted based on real results. A firm that is familiar with operating successful telemarketing programs can be a real asset in identifying ways to make the program most effective.

Expansion - scaling the program to your needs. This can be much more complex than simply adding staff. Training, management, monitoring, and extension of processes can all be involved.

In-house telemarketing allows you to manage and monitor your staff on your own terms, invest in your own employees, and close the gap between telemarketing and sales management—at a cost less than that of outsourced telemarketing.